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Newsletter Success: Benchmarks

Earlier, I wrote a post about paring down my email subscriber list (The Purge). I went from 97 subscribers to 48. Sounds like a lot doesn’t it. That’s half my list. So yeah, it Is a lot. I started my newsletter to keep my readers entertained between my writing projects and to give them some insight into my writing journey. It’s both personal and professional.

How do I gauge success? I have a few benchmarks:

  1. When my subscriber list had more non-friends and relatives – Check.
  2. 50% opens – Check
  3. Subscriber engagement (comments, clicks, purchases) – Check. (This doesn’t count my mom who always replies to my newsletter, “I really enjoy your newsletters. I look forward to them every week.” Thanks, Mom. Love you too.)
  4. 100 subscribers – Almost…there…until…

I hope my subscribers look forward to my emails. I went with a weekly newsletter because is I think that once a month is too long between updates. For daily engagement, I turned to this blog. I hope that you enjoy my thoughts, ramblings, and humor.  

-Leon

Curious? Lines by Leon Newsletter January 6

Leon Stevens is a composer, artist, and author of two books (so far): Lines by Leon: Poems, Prose, and Pictures and The Knot at the End of the Rope and Other Short Stories. Visit www.linesbyleon.com