Is promoting the work of other authors a lot of work?
Yes. But it is worth it. Each writer has a readership, but those readers are not only going to read one author’s books exclusively. As a perk for signing up for a newsletter, readers get exposed to authors they may never have heard of before.
I might not read every book and I leave it up to the reader to decide whether to check out a book from a different author.
Works by Leon Stevens:
The story behind Free Book Friday:
I’ve met many authors and readers during my time marketing, cross-promoting, and blogging. I think writers have a responsibility to inform readers about all the indie authors out there in the very crowded world of book publishing. You can’t do it alone, and why would you when you have a supportive group available?
Readers don’t just read one author – they stick with their favorite genres. There lies the power in cross-promotion. If one of my readers buys a book from an author I promote, then chances are there will be a reciprocal effect, or so is the hope. Do I want to boost sales? Of course I do. Do I want to boost other’s sales? Why not. It’s called karma.
Some free book offers require a newsletter sign-up, which is a small non-monetary price to pay to try out a new indie author.
Featured Author: Kayelle Allen
Kayelle Allen writes Sci-Fi Romance (both straight and LGBTQ+), with mythic heroes, immortal gamers, and warriors who purr. She is a US Navy veteran and has been married so long she’s tenured. Does she write happy ever afters? Some stories require endings that offer happy-for-now, or hopeful-for-the-future. But all Kayelle Allen books provide an ending that satisfies, and never leave you dangling over a cliff.
See previous promos here:
Leon Stevens is a multi-genre author, composer, guitarist, songwriter, and an artist, with a Bachelor of Music and Education. He published his first book of poetry, Lines by Leon: Poems, Prose, and Pictures in January 2020, followed by a book of original classical guitar compositions, Journeys, and a short story collection of science fiction/post-apocalyptic tales called The Knot at the End of the Rope and Other Short Stories. His newest publications are the novella trilogy, The View from Here, which is a continuation of one of his short stories, and a new collection of poetry titled, A Wonder of Words.
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