Where do I start?
- BookBub ads: Not the uber expensive one ($700+). I haven’t had the guts to try it, although I have heard it is worth it. Maybe once I have a few more books in my catalogue. I’m talking about the small pay/click ads. Easy to set up and run (unlike Amazon ads), but if your book isn’t free, the clicks are just wasted money.
- Amazon Ads: Not as easy to set up and each ad is reviewed before it is improved. Ten years ago, I’m sure you could get away with under $0.10/click, but most suggested bids are $1 or more. So unless everyone who clicks on your ad purchases your book, you are wasting money.
I did remember that I set up an ad a few weeks ago with a ridiculously low bid of $0.11, just to see what would happen:
3. BookFunnel/StoryOrigin: I have increased my subscriber list, but sales, not so much.
4. Paying marketing companies: Some work, some don’t. If the book isn’t free, your downloads are much less.
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