Do you know when ‘lite’ become an adjective?
Oh. Sorry, I was waiting for an answer. I don’t know either. I do know that putting the word ‘lite’ before or after a product makes people buy more and often consume larger amounts because it sounds like it’s better for you.
I recently changed my newsletter format, going for a bi-weekly full-fat version, chock full o’ chocolatey goodness, with alternate weeks having a trimmed down ‘lite’ version containing just the book promos that I am participating in (and my weekly cartoons), without all the trimmings. Less work for me (Yay!).
A few other written word annoyances of note:
- That backwards R in the Toys R Us logo
- Adding ‘+’ to anything to make it seem better (same goes for ‘Max’)
- Double consonants. Double vowels I get, but c’mon, “egg”, “‘better”, “bubble”, what a waste of letters (Ahha! Letter. Caught ya)
- Don’t get me started on “ugh”
- Using ‘K’ instead of ‘C’ to make something look childlike. Are we not teaching this stuff in skools?
There is a prime example of this, but I wasn’t going to embed it because it is probably the worst commercial ever. You might have an inkling with the backwards ‘K’ hint, and many will know it once they read the title, and will have the song in your head for the foreseeable future (you’re welcome).
Still curious? I even put it on a separate page so it is your choice: The most worst commercial featuring the letter ‘K’ instead of ‘C’
My newsletter goes out on Wednesdays:
Leon Stevens is a multi-genre author, composer, guitarist, songwriter, and an artist, with a Bachelor of Music and Education. He published his first book of poetry, Lines by Leon: Poems, Prose, and Pictures in January 2020, followed by a book of original classical guitar compositions, Journeys, and a short story collection of science fiction/post-apocalyptic tales called The Knot at the End of the Rope and Other Short Stories. His newest publications are the novella, The View from Here, which is a continuation of one of his short stories, and a new collection of poetry titled, A Wonder of Words.
Book Two the The View from Here trilogy is now available: The Second View
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