If you are an author, then you probably have a mailing list. If you have a mailing list, then you probably send out newsletters. If you send newsletters, then you probably struggle at times about how often to want to bother your readership. If you probably struggle at times about how often to want to bother your readership . . .
OK. Do you want all the answers? Because I don’t got ’em. But what I do got—I mean, what I have is the letter I’ll be sending out in my Wednesday newsletter:
I appreciate everyone who has subscribed to my newsletter (even those who download my free book and never open a single email – No, seriously, thank you for taking a chance on an unknown author).
I have been thinking about making some changes, the most important being with the frequency of emails, and I want your input because . . . well, you are the ones receiving them.
If you are curious about my subscribership, and why wouldn’t you be since they are your fellow readers, here is a quick rundown:
- Number of subscribers: 292
- Average open rate: 37%
- Average number of links clicked: 10
- Unsubscribe rate: Usually 1 / every 10 new subscribers
I get most of my subscribers from the BookFunnel and StoryOrigin promos I am involved in because it is an excellent way to reach readers with an interest in the genre one writes in.
What happens if you don’t open any emails from me? Well, number one: you are not reading this, and number two: You get a humorous, yet polite, email with unsubscribe instructions if you don’t open ten newsletters in a row.
Wait! Before you get curious, it’s not that humorous to warrant missing out on ten lovely emails.
So, please take the very short survey to help me provide the most amount of value with the least amount of annoyance.
[End of letter]
My survey asks the important questions:
- How many author newsletters do you receive?
- How often would you like my newsletter to be sent?
- What sections of the newsletter add value?
- Is there anything you don’t enjoy about them?
I’m thinking that the consensus will be to keep all the sections, but send bi-monthly. We will see.
Leon Stevens is a multi-genre author, composer, guitarist, songwriter, and an artist, with a Bachelor of Music and Education. He published his first book of poetry, Lines by Leon: Poems, Prose, and Pictures in January 2020, followed by a book of original classical guitar compositions, Journeys, and a short story collection of science fiction/post-apocalyptic tales called The Knot at the End of the Rope and Other Short Stories. His newest publications are the novella, The View from Here, which is a continuation of one of his short stories, and a new collection of poetry titled, A Wonder of Words.
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