Whew. I just finished tidying my desk and working area. My first thought was, “Hey, that’s pretty nice faux wood finish (Not really. It’s a pretty crappy old desk, but it keeps stuff off the floor). My second thought was, “I have to clean off those coffee rings.” My third thought was, “That’s a very neglected coaster over there.”
Now that that it done, It was time to purge my mailing list. I’ve written about previous purges:
The Purge (Subscribers): Quality over Quantity
Newsletter Success: Benchmarks
The Purge: Redux
but, This was going to be my biggest yet. I sent it on Monday, to give subscribers time to open (or not), then today I went though the list and kept the ones who opened and did not unsubscribe (2), and then unsubscribed the rest (52). That took my list down to 166. That should improve my open rate and the engagement. I’ve said before that I’d rather have 10 engaged subscribers than 100 duds.
My last open rate was 38%. My newsletter goes out tomorrow to 52 less subscribers. I’ll update you*.
-Leon
* 48% now.
Leon Stevens is a multi-genre author, composer, guitarist, songwriter, and an artist, with a Bachelor of Music and Education. He published his first book of poetry, Lines by Leon: Poems, Prose, and Pictures in January 2020, followed by a book of original classical guitar compositions, Journeys, and a short story collection of science fiction/post-apocalyptic tales called The Knot at the End of the Rope and Other Short Stories. His newest publications are the novella trilogy, The View from Here, which is a continuation of one of his short stories, and a new collection of poetry titled, A Wonder of Words.
My new book page: http://books.linesbyleon.com/
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Lines by Leon 
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