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Book Marketing: Spend money, make money?

The other day I was updating some information on my Amazon book page and I noticed this:


   Then yesterday: 

It’s just my free sample book, but #5 in the free-short-poetry-reads-45- minutes category is pretty cool. I wasn’t happy with the cover resolution so I did a full revision on the book and republished. adding a better cover and updating some of the links.

I had finally decided to spend some money and purchased Publisher Rocket. It is a tool that compiles Amazon Ad search terms, category rankings, and book keywords.

You can use this information to position your book into the popular searches, or into ones with less competition. in the case of the latter, you have a better chance of being on the first page of reader searches.

I don’t think that I would have been able to come up with all the terms on my own, or it would have taken me a great deal of time.

My Amazon ad impressions have gone up and have translated to a few more sales. The #5 ranking for the free book is probably due to the increased visibility. Is it worth it? Well, I do have to sell more books to recoup the cost of the program, and you know my view on Amazon ads ( Amazon Ads: Here, Mr. Bezos, take my money and run). But I can’t argue with more people seeing my books.

-Leon


By Leon Stevens

I am an author, composer, and an artist. I published my first book of poetry: Lines by Leon – Poems, Prose, and Pictures in January 2020 and a book of original classical guitar compositions. My latest book is a short story compilation of science fiction/post-apocalyptic tales called, The Knot at the End of the Rope and Other Short Stories.

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