Oops, I did it again. Not really an oops, I meant to do it. This week I spent time visiting book blogs and blog tour sites. As an independent author, I spend more time looking for new ways to reach readers, marketing, and all that stuff than I do writing sometimes. Marketing is exhausting. Physically- fingers, back, and eyes, and mentally- my brain hurts after a while. Now don’t get me wrong, I know it’s a part of being an author, and I have met some really cool people and seen some great blog pages.
After my first book came out, I looked at doing a book blog tour but was overwhelmed by the choices available. Being a new author, I wanted to do things right, but as a frugal (cheap) person, I didn’t want to make the wrong decision and throw away money. One of the challenges in marketing is to find the best avenues to put your budgeted amount. Really, it comes down to finding “the best bang for your buck” (I don’t know why I put that in quotations. I suppose someone coined that phrase).
As I usually do, I over-analyze things. When flat-screen T.V.s came out, it took me two years to buy one-which in the end saved me money since the prices went from over $1000 to under $500. I still kept Mr. Cathode-Ray Tube for many, many years before becoming a full flat-screen household. Man, that guy was heavy to carry out.
But I digress.
Each blog tour I looked at had its pros and cons. One review said “Great!” while another said, “Don’t waste your money.” Like book reviews, these are all subjective, but it is still hard to part with money that may be more effective elsewhere-or not. Arrgh.
I looked at blog tour posts on many sites. Some stops had no likes or comments. If I were to participate in a blog tour, would I be assigned stops with a decent amount of traffic? So I began to revisit book blogs. I did this last year, so I thought it was time to do it again. Is this a lot of work? Oh, yes, but I think the time spent is worth it. I mentioned earlier that there are many avid readers doing their part to spread the enjoyment of the written word. I am glad that people are willing to spend time informing their followers of all the excellent works out there, especially from indie authors.
What is the main thing I am looking for in a book blog? Engagement. If my book/book review is featured on a site and there are no comments, can we assume that no one saw it? Books need to be talked about. Not dissected, just discussed. Out of ~100 book blogs I visited, less than ten had actual conversations about the featured books. You know who you are because I emailed you to compliment you on your blog (and ask to be featured, of course). Some bloggers may not want that level of engagement, which is OK too.
Which got me thinking about engagement on my pages. I write to entertain, to put into words what others may not be able to, to share my experiences, and to show my love of writing. So, for a limited time, I’m going to let anyone download my sample copy of my poetry book without an email/newsletter opt-in. The only caveat is that we discuss the poems or writing process. I’ll set up a page for that purpose.
Sounds like a plan? I hope so!